Area Sales Manager

Orika- hotelchain, cafechai, resuturant, dealers General trade

Handle complete sales operations for Saurashtra & Kutch region.

Appoint distributors, onboard retailers, and ensure product availability.

Achieve monthly, quarterly & annual sales targets.

Build & manage a team of SRs; train, motivate & monitor them.

Develop beat plans, route-to-market strategies & market expansion plans.

Build strong relationships with key retailers, wholesalers, modern trade, bakeries, hotels, cafs & food units.

Conduct market surveys, competitor analysis & pricing studies.

Manage primary & secondary sales reporting.

Ensure visibility, branding & POS execution in the market.

Organize product demos, promotional activities & sampling drives.

Candidate Requirements

37 years of FMCG field sales experience (preferably food, sauces, masalas, pastes).

Strong network of distributors & retail connections in the region.

Leadership skills & ability to manage a field team.

Knowledge of Saurashtra & Kutch geography & market behavior.

Own two-wheeler and smartphone mandatory.